ProviderTwilioIn effect

Twilio sends emails when a 10DLC campaign is approved or rejected

ISVs get the emails for all their subaccounts.

Published

What changed
Twilio sends an email when a 10DLC campaign is submitted, approved, rejected and sent again. Direct customers get the email at the address in the brand registration. For subaccounts of an ISV, the email goes to the parent account’s Primary Customer Profile email.
Who is affected
Twilio customers that register 10DLC campaigns, and ISVs with subaccounts.
When
Effective . Announced .
What to do
Check that the brand registration email and, for ISVs, the Primary Customer Profile email go to a team that acts on rejections.

Since 7 July 2026, Twilio sends an email at four steps of a 10DLC campaign registration: when the campaign is submitted, approved, rejected, and sent again after a fix.

For direct customers, the email goes to the address in the brand registration or the A2P bundle. For a campaign under an ISV subaccount, it goes to the Primary Customer Profile email of the parent account, not to the subaccount.

So an ISV gets the rejection emails for all of its customers. If that address is a shared inbox that nobody reads, rejected campaigns wait. Point it to the team that fixes registrations.

Related

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